The US market recently released its TOP5 e-commerce platform rankings, with Amazon and Walmart leading at 16.2% market share, while Chinese cross-border platform Temu ranked third. Data shows Amazon dominated with 390 million unique visitors and 255 million active app users by late 2024. The rise of these platforms is quietly transforming global e-commerce, with Chinese sellers' international influence growing steadily.
This article explores the channel transformations in the fast-moving consumer goods (FMCG) industry in the new consumption era. It analyzes how brands cope with consumer-driven challenges and fragmented demands by building a dynamic supply chain fulfillment network for an omnichannel strategy. The case study of TingTong Logistics showcases its successful experiences in enhancing supply chain efficiency and user experience. It emphasizes the importance of leveraging digital transformation and AI technology to boost competitiveness.
This article compares the main similarities and differences between Amazon FBA and third-party overseas warehouses, including product selection range, first-mile services, warehousing requirements, inventory management, cost structure, promotional support, user feedback handling, return policies, and safety risks. By analyzing these aspects, it aims to assist sellers in rationally choosing a storage solution that suits their situation, thereby enhancing operational efficiency.
Amazon's strict rules pose challenges for cross-border e-commerce sellers, with issues related to FBA inventory surplus and returns. The high return rate, reaching 15%-20%, leads to many products being unsellable due to damaged packaging or non-compliance with review standards. To address this, sellers must return the goods to a third-party overseas warehouse before sending them to the FBA warehouse for restocking.
Instant retail is reshaping the e-commerce landscape with its 'buy-it-now' advantage, eroding the market share of traditional e-commerce. Traditional e-commerce faces challenges such as high-frequency, low-value orders, insufficient regionalized services, and long fulfillment times. Instant retail achieves deterministic growth through efficient supply-demand matching, penetrating from O2O to full categories, meeting users' immediate needs. In the future, instant retail and traditional e-commerce will coexist, jointly shaping a new retail landscape.
Amazon plans to expand its delivery services to 4,000 small towns by the end of 2025, enhancing the experience of rural consumers and improving logistics efficiency.
Amazon officially launched its air freight business in Europe, marking its first air transport project outside the United States. The new air cargo center is located at Leipzig/Halle Airport in Germany and boasts strong operating capabilities and extensive logistics options. This move aims to reduce dependence on courier companies while continually expanding freight capacity through its own air network. Amazon's air fleet has now reached 70 aircraft, signifying an important step in enhancing logistics delivery services.
TikTok Shop is accelerating its "fully managed" model in North America, aiming to challenge Amazon. Success hinges on optimizing supply chain, logistics, and user experience. Breaking through in the North American e-commerce market still presents significant challenges. While the fully managed approach simplifies selling for merchants, TikTok Shop needs to ensure efficient operations and competitive pricing to gain traction against established players like Amazon. The platform's ability to address these hurdles will determine its long-term viability in the region.
Maersk upgrades its e-commerce logistics services, leveraging its global network and localized expertise to provide end-to-end solutions. These solutions encompass e-fulfillment, last-mile delivery, and cross-border shipping, empowering businesses to expand into international markets and enhance their cross-border e-commerce competitiveness. Technology-driven improvements enhance transparency and efficiency, creating a seamless 'factory-to-sofa' supply chain experience. This upgrade aims to provide a more integrated and streamlined logistics solution for businesses engaged in or looking to enter the global e-commerce landscape.
This article explores the current implementation status and challenges of Amazon's fully-managed model, analyzing how e-commerce platforms like TEMU have succeeded through such services. It also highlights future trends and types of development for cross-border logistics companies, emphasizing the importance of seizing opportunities in an increasingly competitive market.
